SonX: Platform Hero Intro

An immersive intro experience built as the digital gatekeeper to SonX.com. The hero teaser opens with a single, stylised SonX “X” — small, sharp, and centered — set against a deep black backdrop, matched precisely to the platform’s core aesthetic. Designed in SonX’s signature purple, the intro sets the tone: dark, refined, and ambitious. The lone X pulses briefly before bursting outward into hundreds of identical marks, each representing an individual artist or creator. As they scatter and animate across the screen, the X’s begin to reveal glimpses of real artists — short video loops and moving portraits that hint at the scale of what’s to come. One by one, these nodes begin to connect, intersecting through fluid purple lines that evolve into a web of interconnected creators, each anchored by a filled purple X. The build reaches a crescendo as the system collapses back into itself — converging into the original central X, now transformed into the full SonX logo. The motion implies unity, momentum, and purpose: a decentralised, artist-first platform where everything leads back to the community. Designed as a visual metaphor for scale, vision, and artist empowerment — this teaser lives as the front door to the SonX experience.

Client

SonX

DELIVERABLES

Design Branding

Year

2022

Role

Head of Design