What is SonX? A Platform Introduction

An immersive brand video built to define SonX for creators, clients, and investors alike. Designed in After Effects and narrated using AI voice technology, the piece serves as both explainer and experience — a visual manifesto introducing SonX’s mission to revolutionise music monetisation. With SonX’s identity rooted in dark minimalism, the video embraces the platform’s core palette: rich blacks and vivid purples, contrasted against slick UI showcases. The motion design carries the viewer through a journey of brand, product, and platform — using clean, dynamic cuts to introduce interface elements, artist features, and the broader creator ecosystem. AI played a central role — powering the voiceover to streamline iteration and eliminate delays tied to traditional voice production. This allowed the design team to work with real-time feedback loops, fine-tuning tone, timing, and emphasis directly within the workflow. The result? A professional-grade product delivered faster, with fewer dependencies, and greater narrative control. Created to answer one question — “What is SonX?” — this video introduces the platform not just by telling, but by showing. It’s brand, function, and ambition — all in under 60 seconds.