Identity in Motion: FlyBoy’s Branded Hero Sequence
An energetic intro sequence built as the face of FlyBoy Aviation’s new identity. Created to open each stream, the video positions FlyBoy as a personality-led brand — grounded in aviation, shaped by speed, and powered by precision. The piece opens with a stylised interpretation of FlyBoy’s signature glasses — a subtle but powerful motif, anchoring the intro around the man behind the brand. This icon quickly explodes into dynamic transitions, shifting between cockpit-inspired visuals and rapid cuts synced with the audio. It’s all framed in a rich blue tone that mirrors the skies he flies through, layered with glitch textures and HUD overlays that evoke movement and focus. The crescendo hits with a nod to his second love — racing. Formula 1 cars tear across the screen in clean, linear motion, followed by GT3s in formation, merging the spirit of aviation and motorsport. Each moment is timed for anticipation and pace, ultimately resolving into a clean titlecard and a single purpose: prepare the viewer for lift-off.
Client
Gaston
DELIVERABLES
Graphic Design Branding
Year
2024
Role
Creative Direction